The Umdenken
Ho Chi Minh City
Dec 2025 - Present
U-Learn eLearning Platform
Ho Chi Minh City
Front End Engineer · Dec 2025
The Umdenken's in-house SaaS eLearning product: a multi-tenant platform built for enterprise organisations to manage learners, learning paths, courses, seat-based allocation, role-based permissions, analytics, and payment workflows.
- ·Migrated the permission system from a rigid user-type model to a role-and-permission RBAC system with 9 custom roles, making access configurable instead of hardcoded.
- ·Re-architected auth from localStorage tokens to httpOnly cookies JWT enforced in Next.js middleware.
- ·Built the technical SEO foundation (metadata, structured data, semantic markup), reaching 88+ Ahrefs Site Health and a 92 Lighthouse score.
- ·Integrated Google Analytics and Google Tag Manager to track traffic sources, scroll depth, and CTA engagement, while improving event reliability and ensuring compliance with cookie consent requirements.
- ·Established AI agent rules and workflows for Tech and Marketing teams, improving productivity, workflow consistency, and the quality of AI-assisted outcomes.